The Lisbon-based artist’s debut release marks the beginning of a musical journey that chooses pop and electrifies it. There is nothing better than alternative pop to talk about traumas.
Photograph by Teresa Branquinho da Fonseca
Singer and songwriter Its Mafi (stage name of Lisbon native Mafalda Gouveia Baptista) debuts today, Friday the 13th. November is the chosen month for the release of “TRAUMA,” the artist’s first single.
The inception of this composition dates back to April 28, 2023, a work that culminated in a series of content recorded at Praia da Luz two years and half later. On social media—Instagram and TikTok—Its Mafi reveals some facts about herself and a few easter eggs for her listeners, always accompanied by musical snippets that invite them to schedule a full listen.
Amid distorted instruments and ghostly choirs, “TRAUMA” evokes themes such as body dysphoria and sexual orientation, taboos that still persist in society. “Hey nice to meet you,” she begins. “Tell me all about your trauma,” she concludes. Through vocal layering, spoken word, and, of course, electronics, the artist presents a first sample of her musical identity.
Production is by João Gaspar and mastering by João Mexia, a collaboration within the context of Make It Loud Studios, a recording and music production studio in Lisbon. Artistic direction is by Its Mafi herself, this time accompanied by Ana Sofia Malheiro. The animations, a complementary tool, are by Catarina Malheiro.
Its Mafi shares that “TRAUMA” is the first of many other songs eager to be heard. “The next one is coming soon,” she promises.
“TRAUMA” is already available starting today, November 13th, on the main digital streaming platforms.
