In the beginning of the 90’s, a collection appeared that served as an alternative to the Hit Parade and Jackpot that still existed. Using the image of Fido, 7up’s mascot, he tried to appeal to a younger audience and revitalize the collections market. I remember seeing this on vinyl and tape (cassette), but unlike Hit Parade and Jackpot, it was the Fido Presente N1 cd that won over the public. The 90s called for another image, and Fido Dido, the cool character who brought the advertising to 7up to life,…
Remembering Fido Number 1
